Best Practices for Your Website (+ Examples)

Above-the-fold (ATF) content is important for web design because it’s where users form their first impressions. And where they expect to see certain website features.

Plus, ATF content can affect search engine optimization (SEO).

What Does ‘Above the Fold’ Mean?

Above the fold refers to the visible part of a webpage before the user scrolls down

By extension, the fold is where the loaded page first cuts off at the bottom of the screen. Anything beneath this point is below the fold.

As the illustration below shows, the user’s device affects the precise point of the page fold. Other factors, such as browser settings, also affect the size and shape of the viewing window, known as the viewport.

When designing above the fold, focus on dimensions that work for the average user. Most screens and devices will display the top 600 pixels of a page.

Designers should implement responsive layout, which automatically adapts to different viewports.

Note: The above the fold meaning comes from newspaper publishing. Newspapers are typically displayed on newsstands folded in half, so editors place the most attention-grabbing elements above the fold—literally.

Above the Fold Best Practices

Above-fold content is crucial in capturing visitors’ attention. We’ve rounded up best practices that can help you deliver a great user experience (UX). And ultimately increase revenue.

Plus, we’ve included above-the-fold SEO strategies that can help your pages rank higher in Google.

Here are best...