Best Practices for Global Online Success

What Is International SEO?

International SEO is the process of boosting your website’s visibility on search engine results pages (SERPs) for different languages and countries.

It allows businesses to target an international audience with their content. And drive organic traffic from different geographic locations.

In this guide, we’ll share best practices for building an effective international SEO strategy.

First, let’s go over some more specific benefits of international SEO.

The Benefits of International SEO for Global Businesses

Investing in international SEO helps businesses boost their online presence and reach diverse audiences as they enter new markets.

Let’s explore these two benefits more closely:

Increased Visibility on a Global Scale

Optimizing your content for different regions helps search engines understand why your website content is relevant and valuable for users in those regions. And increases your chances of appearing in local SERPs for relevant queries.

For example, a U.S.-based fashion brand can conduct region-specific keyword research (more on that below) to identify popular search terms for their new target market in the U.K.

Say the brand identifies the keywords “uk clothing brands” and “fashion stores in london.” The U.S. company could then:

• Create localized versions of product descriptions using these keywords (including using U.K. terminology, like “trousers” instead of “pants”)
• Incorporate these region-specific keywords into content, URLs,...