Best Marketing Strategy for Crypto Projects in 2024

Web3 is the concept of the third generation of the Internet, the so-called “World Wide Web”, which will work based on the blockchain, will be decentralized, and the economy will be built based on tokens. But how the marketing will work on Web3? Today we will focus our attention on crypto marketing and its strategies.

What is Crypto Marketing?

Web3 is a redistribution of power in favor of the average consumer. The idea is that consumers “rule” information instead of traveling through the digital world in the passenger seat. Then marketers will have to focus more on building a solid community. The distrust of brands and how companies use data grows, so the community becomes essential.

Big companies like Meta (Facebook) and Google make most of their money from advertising, and many Web2 startups use it to get their first customers.

All this vast profitability comes from ordinary users spending their time viewing intrusive ads in their Facebook/Instagram feed or on YouTube. Accordingly, the monetization of companies is based on users, but the users themselves do not receive anything for this.

This is due to the monopoly positioning of giant companies in Web2.

User data and its profits do not belong to the users themselves. Meta (Facebook) and Google even control user preferences- our interests. They push advertising on us and deprive us of the rewards we would have received depending on the time and attention spent. This is where Web3 marketing comes in as a solution to...