Best Free Tools to Get Started

SEO monitoring is about regularly checking your SEO performance and making sure your website is free from major technical issues.

Monitoring key aspects of SEO is important because it allows you to react to things that can impact your visibility in search engines, such as declining keyword rankings.

This article will help you understand what’s worth monitoring on your site regularly and how to do it using only freetools.

The tools you will need are Google Search Console (GSC) and Ahrefs Webmaster Tools (AWT). Both tools are free for website owners.

Google Search Console is one of the essential tools in SEO. It features data straight from Google, so many SEOs believe it’s the most accurate source for some metrics, such as organic traffic.

While being an indispensable tool for SEO, GSC is not perfect. It shows limited data for keywords, backlinks, and SEO issues. Fortunately, AWT is a great tool to fill GSC’s datagaps.

To get started with monitoring your SEO, you’ll need to trackthese:

• Organic traffic
• Keyword rankings
• Backlinks
• Selected technical issues

Here’s why andhow.

Organic search traffic

Organic traffic refers to the clicks you get from search engine results pages (SERPs) when you rank for keywords searchers use. The higher you rank, the more traffic you canget.

It’s the most high-level metric in SEO; most SEO tactics aim to increase it. You need to track organic search traffic to understand...