Barilla is not ‘Italy’s No. 1’ pasta, lawsuit says – KTLA Los Angeles
You’ve probably encountered Barilla’s marketing slogan — that the product is “Italy’s No. 1 brand of pasta.”
But is it? A lawsuit says no.
Matthew Sintaro and Jessica Prost, the plaintiffs in the case, say they purchased multiple boxes of Barilla pasta thinking it was manufactured in Italy.
Maybe they should have first checked Barilla’s own website, which states that the pasta is in fact mostly produced in Iowa and New York, using Italian equipment.
“The recipe and the wheat blend are the same as that used in Parma, Italy,” the company says.
Nevertheless, the lawsuit claims that Barilla’s marketing is misleading because, along with the slogan, its packaging uses the colors of the Italian flag, “further perpetuating the notion that the products are authentic pastas from Italy.”
The suit says Barilla positions its pasta “as authentic, genuine Italian pastas — made from ingredients sources in Italy (like durum wheat), and manufactured in Italy.”
Barilla was founded in 1877 in a small…
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source: https://news.oneseocompany.com/2022/10/20/barilla-is-not-italys-no-1-pasta-lawsuit-says-ktla-los-angeles_2022102033931.html
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