“Barbie” movie sparks Barbiecore home design craze – Axios
Expect to see more pops of pink in U.S. homes as Barbie drives the summer of nostalgia.
Why it matters: Post-pandemic, there’s a “pent-up desire to just have some fun,” Laurie Pressman, vice president of the Pantone Color Institute, tells Axios.
- And incorporating Barbie’s bold, signature shade at home — from countertops to wine glasses — is one way people are leaning into optimism.
Driving the news: U.S. search interest in “Barbie pink” in the home and garden category more than quadrupled in June and is currently at a 10-year high, Google Trends data show.
- “Pink” and “Barbie pink” were among the top 10 trending paint colors in June.
By the numbers: Searches for “Barbiecore aesthetic room” on Pinterest jumped 1,135% from May 2022 to May 2023.
- Searches for a Barbie bathroom and living room each increased 135% and “hot pink nursery” rose 75%, according to data shared by the inspiration search engine.
Gig marketplace TaskRabbit tells Axios that ahead of the Barbie movie release, clients…
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source: https://news.oneseocompany.com/2023/07/15/barbie-movie-sparks-barbiecore-home-design-craze-axios_2023071547649.html
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