“Barbie” drives Salt Lake City’s summer of nostalgia – Axios
Expect to see more pops of pink around Salt Lake City as Barbie drives the summer of nostalgia.
Why it matters: Post-pandemic, there’s “pent-up desire to just have some fun,” Laurie Pressman, vice president of the Pantone Color Institute, tells Axios’ Brianna Crane.
- And incorporating Barbie’s bold, signature shade at home — from countertops to wine glasses — is one way people are leaning toward optimism.
Driving the news: Utah was among the top three states searching for “Barbie pink” over the past month in the lead-up to this weekend’s Barbie box office debut, according to Google Trends data from early July.
The big picture: U.S. search interest in “Barbie pink” in the home and garden category more than quadrupled in June 2023 and is currently at a 10-year high, per Google Trends data.
- Searches for “Barbiecore aesthetic room” on Pinterest jumped 1,135% from May 2022 to this May. Searches for a Barbie bathroom and living room each increased 135% and “hot pink nursery” rose 75%,…
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source: https://news.oneseocompany.com/2023/07/24/barbie-drives-salt-lake-citys-summer-of-nostalgia-axios_2023072448015.html
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