Bait-and-switch SEO technique exploits brands and violates Fair Trade Act – World Trademark Review

A Taiwanese shopping platform and its affiliate company have been found liable for using the controversial ‘bait-and-switch’ search technique and fined NT$2 million and NT$800,000 respectively by the Fair Trade Commission (FTC) for violating Article 25 of the Fair Trade Act (FTC decision numbers 111019 and 111020).

Search engine optimisation (SEO) is often used in internet marketing to increase exposure in web searches and drive traffic to websites or specific webpages. Frequently used SEO techniques include content and keyword optimisation, and increasing the page load speed. SEO differs from keyword advertising; although the latter is also aimed at increasing traffic, it is a service offered by search engines companies themselves. Whereas, when it comes to SEO, experts who are not affiliated with the search engine companies utilise their understanding of search engine algorithms to make specific content achieve more exposure to search engine users through organic searches.

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Read Full Story: https://www.worldtrademarkreview.com/article/bait-and-switch-seo-technique-exploits-brands-and-violates-fair-trade-act

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source: https://news.oneseocompany.com/2022/05/19/bait-and-switch-seo-technique-exploits-brands-and-violates-fair-trade-act-world-trademark-review_2022051920179.html

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