“Bait-and-switch” Search Engine Optimization Technique and Fair Trade Act Issues – Lexology

In Internet marketing, search engine optimization (SEO) is often used to enhance search engine exposure and increase visit traffic of web-pages or websites. Frequently used SEO techniques include content optimization and keyword optimization, as well as increasing page load speed. SEO differs from keyword advertising. Although keyword advertising is also aimed at increasing visit traffic, it is basically a service offered by search engines themselves. In contrast, in the case of SEO, search engines are oftentimes a tool: SEO experts analyze their algorisms, especially those pertaining to natural search rankings, thereby making the marketed content more possible to be accessed by search engine users.

Under Article 25 of Taiwan’s Fair Trade Act (“FTA”), “no enterprise shall … have any deceptive or obviously unfair conduct that is able to affect trading order.” The Fair Trade Commission (“FTC”), the agency responsible for protecting fair trade, has held in several decisions that a…

Read Full Story: https://www.lexology.com/library/detail.aspx?g=6af1f9f4-6f31-4965-8048-f6f5858daf1a

The post “Bait-and-switch” Search Engine Optimization Technique and Fair Trade Act Issues – Lexology first appeared on SEO, Marketing and Social News | OneSEOCompany.com.

source: https://news.oneseocompany.com/2022/04/28/bait-and-switch-search-engine-optimization-technique-and-fair-trade-act-issues-lexology_2022042818732.html

Your content is great. However, if any of the content contained herein violates any rights of yours, including those of copyright, please contact us immediately by e-mail at media[@]kissrpr.com.