Baden Bower’s top 5 PR trends for 2022 – Cyprus Mail
The global public relations market grew from $92.55 billion in 2021 to $100.73 billion in 2022 at a compound annual growth rate (CAGR) of 8.8%, according to The Business Research Company. The public relations market is expected to grow to $127.47 billion in 2026 at a CAGR of 6.1%.
As a significant driver of global economic activity, analysts look to emerging and incumbent PR agencies to gain insight into any changes in growth rates as the sector evolves. As the world of public relations (PR) continues to evolve, so do the trends that practitioners must keep an eye on.
Baden Bower is a controversial PR agency, stealing market share from the likes of Edelmen, Fleishman Hillard and Weber Shandwick. It shares five PR trends to watch for in the second half of 2022:
- Increased focus on data-driven approaches
Companies are now measuring and tracking their publicity spend like they do Google Ads and Social Media. Publicity is expected to perform exactly like other forms of digital…
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source: https://news.oneseocompany.com/2022/11/02/baden-bowers-top-5-pr-trends-for-2022-cyprus-mail_2022110234930.html
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