Backbone Media: Small town agency with big reach – Glenwood Springs Post Independent
In a small building on the corner of 4th Street and Colorado Avenue in Carbondale, employees of Backbone Media are hard at work representing brands they believe in as they head into their 25th year.
Some work standing, others in soundproof “Zoom tubes,” and some are just getting in after a morning of skiing. The office is filled with puppies wandering around, looking to be pet. The buzz throughout the building suggests the staff is working hard to represent their outdoor brands.
According to Backbone President Greg Williams, their personality as an agency is a “mountain guide.”
“Backbone is an extension of the brands we work for. We are a network. And that network has grown over time through the brands that we work with,” he said.
They currently work with 100 clients, including some iconic outdoor lifestyle brands such as Black Diamond, Eddie Bauer and Osprey. One notable brand they have helped for over 10 years is Yeti.
“When [Yeti] started out, nobody had ever heard of them,”…
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