B2B SEO: A Complete Strategy

SEO is one of the most important customer acquisition channels for B2B companies. Having strong organic visibility across all stages of the buying cycle is a proven way to accelerate growth.

But how do you start putting together a B2B SEO strategy?

In this guide, we’ll break down B2B SEO best practices. Specifically, we’ll look at:

What Is B2B SEO?

Business-to-business (B2B) SEO is a strategy aimed at increasing organic search engine traffic and keyword rankings for B2B websites. A successful B2B SEO strategy places a business’s website in front of people actively looking to engage with the services they offer or buy the products they sell.

And while B2B is about businesses buying from each other, unlike B2C (where consumers buy from businesses), theSEO basics remain the same.

Those basics include:

• On-page SEO
• Off-page SEO
• Technical SEO
• Content

But B2B SEO brings unique challenges. And these relate to the audience you’re marketing to.

People buying on behalf of a business are quite different from those buying for themselves.

So, let’s explore these distinctions and dive into the step-by-step strategy you need to achieve success with B2B SEO.

The Difference Between B2B SEO and B2C SEO

The main difference between B2B and B2C SEO is the audience.

Why?

Well, the way businesses buy services and products is very different from the way consumers buy. Which means the way you approach B2B SEO should be very different than for a B2C strategy.

Here are a few factors that make...