B2B buyer preferences start with manufacturers’ ecommerce sites – Digital Commerce 360
B2B buyers across the board are spending more online through electronic commerce channels.
In fact, based on results from a new survey of 150 buyers from Digital Commerce 360 and Forrester Research, just over 50% of B2B buyers make a digital purchase of a good or service for their organization daily. That includes nearly one-third, 32%, that make a business purchase at least several times per day. In comparison, 23% of survey respondents make weekly purchases. Meanwhile, 17% do so every 30 days.
B2B buyer preferences
The survey research also shows that B2B buyers are also consistent in where they like to place their initial and ongoing purchase orders. For example, 57% of B2B buyers list a manufacturer’s ecommerce site as their first choice. Other B2B buyer preferences include:
- Consumer site (45%)
- Amazon Business (43%)
- Search engine (40%)
- Distributor ecommerce site (33%)
In general, brand manufacturer and industry distributor websites rank highest in terms of purchase frequency…
The post B2B buyer preferences start with manufacturers’ ecommerce sites – Digital Commerce 360 first appeared on SEO, Marketing and Social News | OneSEOCompany.com.
source: https://news.oneseocompany.com/2023/07/25/b2b-buyer-preferences-start-with-manufacturers-ecommerce-sites-digital-commerce-360_2023072548095.html
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