Award-winning music innovators ‘Big’ Zak and Susan Becker at the forefront of indie video phenomenon – EIN News

Technology and the Internet combine to connect fans and musicians

LOS ANGELES, CA, UNITED STATES, September 27, 2022 /EINPresswire.com/ — Since MTV launched in 1981, music videos have largely been the domain of bands and musicians backed by major record labels, but now, for literally the first time in the history of recorded music, independent artists are producing quality videos and connecting with fans worldwide, thanks to YouTube and the pioneering efforts of “Big” Zak and Susan Becker’s innovative music platform, SOUND KHARMA.

“Indie artists have to take advantage of all opportunities to get their music exposed to new fans,” says Zak, an award-winning radio host. “That includes music videos uploaded to YouTube. YouTube is the second largest search engine in the world. A well-produced music video can help create a bond between artists and fans as well as generate exposure via searches.”

While major industry talent dole out tens of thousands of dollars for videos produced by…

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