Authority management: A new discipline in the era of SGE and E-E-A-T – Search Engine Land

With the rise of large language models (LLMs), mass-produced AI content is becoming more prevalent and the risk of incorrect information spreading also grows.

Thus, it is increasingly important for search engines and answer machines to identify trustworthy and authoritative sources and weed out all others.

This recent evolution in SEO requires new tasks, skills and roles.

This article explores a new potential marketing discipline called “digital authority management” and the role of E-E-A-T in a new search environment like Google’s Search Generative Experience (SGE).

Quality verification for Google search: E-E-A-T’s influence and role

The huge influence of E-E-A-T in today’s Google search can no longer be ignored.

An author’s general authority and credibility become more significant at a time when mass-produced, identical AI content and disinformation are rampant.

Below is a summary of possible areas of influence of E-E-A-T in Google search:

Rankings in the classic Google search…

Read Full Story: https://news.google.com/rss/articles/CBMiR2h0dHBzOi8vc2VhcmNoZW5naW5lbGFuZC5jb20vYXV0aG9yaXR5LW1hbmFnZW1lbnQtbmV3LWRpc2NpcGxpbmUtNDI4OTQ40gEA?oc=5

The post Authority management: A new discipline in the era of SGE and E-E-A-T – Search Engine Land first appeared on SEO, Marketing and Social News | OneSEOCompany.com.

source: https://news.oneseocompany.com/2023/07/04/authority-management-a-new-discipline-in-the-era-of-sge-and-e-e-a-t-search-engine-land_2023070447154.html

Your content is great. However, if any of the content contained herein violates any rights of yours, including those of copyright, please contact us immediately by e-mail at media[@]kissrpr.com.