Attracting New Users at Root of Facebook’s NFT Ambition – PYMNTS.com
By offering more ways for creators of non-fungible tokens (NFTs) to monetize their art or services, Meta is hoping to grow Facebook’s user base by attracting artists’ fans as well as a younger demographic, Meta Head of Commerce and Financial Technologies Stephane Kasriel told the Financial Times on Wednesday (July 6).
Despite the NFT price plunge and the declines and other fallouts in the overall cryptocurrency market, Kasriel told the news outlet that Meta is moving forward with its NFT plans and would not “in any way” adjust its plans.
Kasriel told FT that Meta wants Facebook’s 3 billion members and users of the company’s other apps to be able to collect digital collectibles. The company also wants the “millions of creators out” to sell and create on Meta’s platforms.
See also: Facebook Pilots Ethereum, Polygon NFTs with Select Creators
Facebook said last week that it was starting an NFT program with Ethereum and Polygon for select U.S. creators, with plans to add Solana and…
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