Attention Brokers: How Many of You are Doing Website Audits? – Mortgage Rates & Mortgage Broker News in Canada – Canadian Mortgage Trends

The word “audit” has such a bad reputation, it should be a four-letter word, not five. You hear audit, and you think “hassle.”

However, put the word “website” in front of it, and—I promise you—this audit is good news for your business.

When you perform a website audit, you’re increasing your site’s visibility. An audit helps customers see your website, which can generate business.

To be clear, I’m not talking about buying ads or keywords. This is about making sure the back-end of your website—the part that makes your site visible to Google—is working for you.

That ensures you’re appearing as close to the top of the first search results page as possible, which in turn helps lead to organic growth. Your website is like your home’s foundation, it needs to be solid.

These days, we all have websites. Whether they’re small and simple or large and complex, it’s the foundation of your business and it’s how people find you and get to know about your services.

And, just like any foundation,…

Read Full Story: https://www.canadianmortgagetrends.com/2022/04/attention-brokers-how-many-of-you-are-doing-website-audits/

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