At the Athletic and New York Times, a marriage with promise and tension – The Washington Post

Not long after the New York Times bought the Athletic earlier this year, the founders of the popular sports website held an all-staff call.

Most Athletic staffers were pleased with the purchase. A six-year-old start-up, the Athletic had spent a year courting a buyer, discussing a merger with Axios and fielding interest from gambling companies and private equity firms. But the Times ponied up $550 million, and now the Athletic was part of America’s most storied journalism institution.

Still, there was an important matter the Athletic’s founders, Alex Mather and Adam Hansmann, needed to clarify with their newsroom of 400-plus journalists. Despite the fact that the Times now owned the Athletic, the founders reminded their employees, they were not to start telling sources that they worked for the Times.

Times sportswriters had worried to higher-ups that Athletic reporters, potential competitors, had been introducing themselves as Times journalists. One Athletic staffer, who had snapped…

Read Full Story: https://www.washingtonpost.com/sports/2022/10/07/new-york-times-athletic-subscribers/

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