At Apple WWDC, advertisers expect even less data from iPhones – AdAge.com

Digital Marketing & Ad Tech News

With the next iOS expected to be announced at WWDC, ad platforms are likely to see more limits on signals for ad targeting and measurement

Credit: Pal About via Jonathan Martinez

Apple’s developer conferences are famous for product debuts, like new watches, Macs and perhaps, even, augmented reality goggles this year. They have increasingly become must-watch events for mobile marketers, too, given how Apple’s iPhone software changed the rules in advertising.

Garett Sloane is Ad Age’s technology, digital and media reporter. He has worked in newspapers from Albany to New York City, and small towns in between. He has also worked at every advertising industry trade publication that matters, and he once visited Guatemala and once rode the Budapest Metro.

Read Full Story: https://adage.com/article/digital-marketing-ad-tech-news/apple-wwdc-advertisers-expect-even-less-data-iphones/2419256

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