Assembling Success: How Chris Whitbeck Mastered the Content Writing Puzzle

From the moment he began writing as a child, Chris Whitbeck had a natural flair for weaving words together. In October 2022 — a year after joining Brafton — he became one of the company’s senior content writers. But his journey is not one built on overnight successes and good luck. It was one that involved hard work, dedication and a willingness to experiment.

But what’s a story without lessons to learn? What can other content writers learn from Chris’ journey? And how did he get to where he is today?

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Having nurtured his love of writing since childhood, Chris studied journalism at American University in Washington DC – thanks to the advice of a high school teacher who recognized his talent.

“I was told by a teacher in high school, ‘Oh, you’d make a good journalist, the way you write, it all sounds like a news story.’ So I thought, ‘Okay, great. There’s my life plan sorted out for me, I guess.'”

Chris’ journey took an unexpected turn when the pandemic hit shortly after he graduated, making it challenging to find work. Surprisingly, he had come across Brafton years earlier while still in school, researching the company and feeling impressed by our approach to content marketing. Fate seemed to plant the seeds of his future with Brafton, a manifestation of sorts.

During the pandemic, Chris spent a few years looking for work, working at a cafe in his hometown. He found himself in a leadership position there, and the owners asked him to manage their...