ASOS is Opening its First London In-Person Shop in November – Time Out London
‘Imagine a search engine that you could walk through. Or an online catalog that’s an actual place.’ Remember when the 2022 Abercrombie documentary explained shopping malls to its Gen Z audience? They’re gonna need a refresher, because online shopping behemoth ASOS is opening its first IRL London shop this month. It really will be like a search engine you can walk through.
From November 23-26, you’ll be able to shop some of ASOS’s most loved brands at 11 Rathbone Place in central London. In a curated edit of AW23 collections, customers will be able to pick from ASOS DESIGN, ASOS EDITION, Collusion, Nike, New Balance and many more. Nothing will ever compare to Big Topshop, but there will be Topshop and Topman pieces for sale too.
Beyond the fashion, there will be live music, DJ sets, giveaways and freebies, along with a number of bookable workshops and panel talks – such as a styling session with LuxeGen (a Gen Z-centered offshoot of Sheerluxe), skincare masterclass with The…
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source: https://news.oneseocompany.com/2023/11/09/asos-is-opening-its-first-london-in-person-shop-in-november-time-out-london_2023110952371.html
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