Ask the Expert: Technical SEO for Law Firms – JD Supra
As a leading marketing agency for attorneys, we spend a lot of time talking about SEO with legal professionals. Some elements of SEO are easier to explain — for example, why good, comprehensive content is important for your site visitors and why it’s a key ranking factor for the search engines. Some elements of SEO — like website and server optimizations — however, are more foreign but they’re equally important to your success.
At Omnizant, we’re lucky to have a diverse group of SEO professionals who love sharing their knowledge and distilling even the most complex topics for our clients. One of them is Eric Warncke, Omnizant’s Director of SEO. For over 15 years, Eric has developed and optimized hundreds of websites and has been a part of the quickly evolving SEO landscape.
Below, he tackles some of the most common questions that we get from attorneys about “technical SEO” and what you need to do to make sure your firm’s site is optimized for success.
1. What is technical SEO?
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