Ask the expert susan mckay , Pet Industry Profile from Pet Business World UK – Pet Business World News

NEWS

Susan McKay is a vet and the founder and managing director of Companion Consultancy, a public relations and marketing agency that services the needs of businesses in the vet and pet space. As well as dedicated design, digital marketing and copywriting teams, the agency employs five veterinary surgeons. This May, the company will celebrate its 20th birthday.

PR IS RELEVANT TO PET SHOPS

We’ve seen in PBW recently cases where a pet shop has fallen victim to attacks on their reputation. While we do help businesses and vet practices manage issues around negative publicity, both on and offline, it’s so much easier to do this when a business has built a strong positive reputation and has good relationships with local journalists.

Actively encouraging positive reviews, talking to local press about your good news stories and generally contributing to the community is the very best defence. We’d encourage retailers to think about doing all of those things and to not be too shy about…

Read Full Story: https://www.petbusinessworld.co.uk/news/feed/ask-the-expert–susan-mckay

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