Ask Doug & Polly: How to market a small counseling practice online – Richmond Times-Dispatch

QUESTION: I’ve been spinning my wheels trying to market my small coun- seling practice. I’ve done some AdWords and Facebook campaigns with little Return on Investment. The world of SEO has gotten far more complex than I can fathom or have time for. Do you have a recommendation for marketing my business online?

ANSWER: First, we would suggest that you not jump to the conclusion that Facebook or SEO (Search Engine Optimization — improving the chance that your website will come up when someone searches on selected key words) will do you any good at all. In fact, before spending any more time or money on marketing, we would suggest that you take a step back and answer the first three questions that every business must answer. Those questions are:

1. Why should a prospective customer buy your product or service rather than a competitor’s?

In your case, why should a prospective client hire you to counsel him or her rather than using another counselor or hire no counselor at all? This may…

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