Ask An SEO: How Can You Distinguish Yourself In This Era Of AI Search Engines? – Search Engine Journal
Today’s question comes from FC, who asks:
“As an SEO specialist for over 6 years now, what and where does one need to focus with regard to SEO in this current dispensation.
How can you distinguish yourself and standout as an SEO specialist in this era of generative AI and AI search engines?”
This is an excellent question because it goes right to the heart of concerns I hear from a lot of SEO professionals. They have managed to build a solid career and name for themselves as an SEO specialist, but it now feels like the game has changed.
They worry that the skills and experience that got them to this point will not be enough to keep them excelling.
I want to address those concerns, both from the perspective of job seekers and those looking to make an impression in their current role.
What’s Changed
Up until a couple of years ago, it felt like there were clear career choices for SEO specialists to make.
Employed or self-employed? In-house or agency? Technical SEO or content SEO?…
The post Ask An SEO: How Can You Distinguish Yourself In This Era Of AI Search Engines? – Search Engine Journal first appeared on One SEO Company News.
source: https://news.oneseocompany.com/2025/03/11/ask-an-seo-how-can-you-distinguish-yourself-in-this-era-of-ai-search-engines-search-engine-journal_2025031160387.html
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