ASAP inks first NHL in-stadium ordering partnership – Restaurant Dive
Dive Brief:
- ASAP, the delivery brand for Waitr Holdings, has partnered with its first National Hockey League team, the Florida Panthers, to provide on-demand concession ordering during games, the company said Wednesday.
- Fans can order food and beverages, including alcohol, on ASAP’s app and scan QR codes to pick up their food without having to wait in line.
- The latest deal builds on ASAP’s expansion into sports stadiums. It currently has partnerships with the New York Giants, the New York Jets and the New Orleans Saints.
Dive Insight:
Following its name change from Waitr, ASAP has been rapidly adding to its partnerships. Recent deals provide new marketing opportunities for the company as it boosts market share and reaches beyond the tertiary cities it previously targeted. ASAP partnered with food delivery meta search engine FoodBoss in August, for example, to improve its accessibility and customer reach. The company has long held the smallest slice of market share among major…
Read Full Story: https://www.restaurantdive.com/news/ASAP-stadium-ordering-NHL-Florida-Panthers/632347/
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source: https://news.oneseocompany.com/2022/09/21/asap-inks-first-nhl-in-stadium-ordering-partnership-restaurant-dive_2022092130926.html
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