As AI scraping surges, AI search traffic fails to follow: Report – Search Engine Land
AI-powered search engines (e.g., OpenAI’s ChatGPT, Perplexity) are failing to drive meaningful traffic to publishers while their web scraping activities increase. That’s one big takeaway from a recent report from TollBit, a platform that says it helps publishers monetize their content.
CTR comparison. Google’s average search click-through rate (CTR) was 8.63%, according to the report. However, the CTR for AI search engines was 0.74% and 0.33% CTR for AI chatbots. That means AI search sends 91% fewer referrals and chatbots send 96% less than traditional search.
Why we care. This is bad news for publishers because it shows AI search won’t replace traditional search traffic. As AI-generated answers replace direct website visits, you should expect to see this trend continue.
By the numbers. AI bot scraping doubled (+117%) between Q3 and Q4 2024. Also:
- The average number of scrapes from AI bots per website for Q4 was 2 million, with another 1.89 million done by hidden AI scrapers.
- 40%…
The post As AI scraping surges, AI search traffic fails to follow: Report – Search Engine Land first appeared on One SEO Company News.
source: https://news.oneseocompany.com/2025/03/11/as-ai-scraping-surges-ai-search-traffic-fails-to-follow-report-search-engine-land_2025031160396.html
Your content is great. However, if any of the content contained herein violates any rights of yours, including those of copyright, please contact us immediately by e-mail at media[@]kissrpr.com.