As advertising deserts old media, will governments keep spending? – Crikey
The Victorian government’s decision makes it clear the traditional relationship between news media and advertising is dead.
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Yesterday’s news that the Victorian government is axing advertisements in print was quickly wrangled by both “Dan Stans” and critics alike into the media’s favoured political storyline of the ongoing conflict between the Andrews government and the old media mastheads of the Herald Sun and The Age.
And, sure, it’s been entertaining to watch old media pivot from its traditional demand that governments “cut spending” to shrieking “Not that spending!” But there’s a bigger story here. The centuries-long link between news media and advertising has snapped. Yesterday’s announcement just forced us to notice it.
There’s a lot more bad news than the advertising strategy of one state government. Digital has slashed the costs of reaching audiences, while an opaque, largely Google-controlled ad-tech sector is now…
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source: https://news.oneseocompany.com/2023/06/06/as-advertising-deserts-old-media-will-governments-keep-spending-crikey_2023060645746.html
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