Are You Fluent In Acronyms?; Google And Microsoft Could Face Search Engine Suit – AdExchanger

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Improved Transparency (Sure … )

The Digital Advertising Alliance (DAA) has launched a certification program for addressable media identifiers (AMIs), which have become super important since ATT.

If you haven’t heard of AMIs, don’t worry. It’s not a common term, at least not yet, although you may know them by a different name. UIDs and Google PPIDs are AMIs. Guess we just don’t have enough three-letter acronyms (TLAs) in ad tech.

Hang on to your hat: PRAM, the “Partnership for Responsible Addressable Media,” which is supported by the IAB, WFA, ANA and some other TLAs, transitioned governance over AMIs to the DAA back in February.

What are some other AMIs? Well, LiveRamp operates the largest graph of AMIs with its RampID (formerly IdentityLink, which went by IDL … a tough loss for the TLAs).

And, wouldn’t you know it, LiveRamp is the first vendor to agree to the DAA AMI certification. The review will cover…

Read Full Story: https://www.adexchanger.com/ad-exchange-news/wednesday-04052022/

The post Are You Fluent In Acronyms?; Google And Microsoft Could Face Search Engine Suit – AdExchanger first appeared on SEO, Marketing and Social News | OneSEOCompany.com.

source: https://news.oneseocompany.com/2022/05/03/are-you-fluent-in-acronyms-google-and-microsoft-could-face-search-engine-suit-adexchanger_2022050319111.html

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