Are press releases still relevant? – PR Week

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Do companies still need press releases to make announcements? And are they still relevant in today’s digital world? The answer might surprise you – keep reading to learn more.

Press releases are a tool that’s been in the public relations toolbox for years. However, over time, there’s been some debate about their effectiveness. Are they still relevant in today’s digital world? If so, how? And why?

Let’s look at some of the reasons why press releases should be a strategic part of your PR, marketing and investor relations strategies.

Writing a Press Release Gets Key Players on the Same Page

One reason releases continue to be a fundamental part of a communications program is that the act of writing one can help people from across the company get on the same page. It forces different teams to put their heads together to produce a document that contains only the most vital key messages.

In today’s environment riddled with unclear, confusing messages, this act in itself…

Read Full Story: https://www.prweek.com/article/1753519/press-releases-relevant

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