Are Google Search Results More Personalized? – Search Engine Roundtable
There is some speculation within the SEO and search community that Google’s search results have recently become more personalized and tailored. This is based on people comparing the search results to being logged into Google and signed out of Google.
To be clear, there has not been a study done on these theories yet but there is new buzz around this happening. I always thought there are differences between the search results I see at my desk, versus what you see at your desk, for the same query. But some are saying it has been amped up in a big way.
A post by Olaf Kopp asked on LinkedIn, “November Core Update = Personalization Update?” I doubt the Google November 2024 core update was about personalization but maybe something else rolled out around then, related to personalization. Olaf added, “In the last few days I have seen a lot of examples where the search results when logged in differ significantly from those when logged out. This would also explain why the tools don’t see any…
The post Are Google Search Results More Personalized? – Search Engine Roundtable first appeared on One SEO Company News.
source: https://news.oneseocompany.com/2024/11/27/are-google-search-results-more-personalized-search-engine-roundtable_2024112759266.html
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