Apple’s Secretly a Digital Advertising Giant Bringing in Tens of … – The Motley Fool
New information about a key advertising deal in Apple’s services segment recently came to light.
Any iPhone owner knows Apple (AAPL -0.01%) has been aggressively building an advertising business. The growing number of sponsored listings in the App Store search is all the evidence you need.
In fact, at least one analyst believes Apple could generate $7.5 billion in ad sales across the App Store, News, Stocks, Maps, Podcasts, and TV+. And that number could climb significantly higher in the near future, as Apple works to develop key ad technology that would unlock a lot of growth for the business.
But Apple has a second, much bigger source of ad revenue than selling ads in the App Store and its other apps. And investors recently learned more details about just how big this extremely high-margin ad revenue is.
Apple’s other massively profitable digital advertising business
Thanks to Alphabet‘s (GOOG -1.27%) (GOOGL -1.18%) ongoing antitrust court battle, some very interesting details…
The post Apple’s Secretly a Digital Advertising Giant Bringing in Tens of … – The Motley Fool first appeared on SEO, Marketing and Social News | OneSEOCompany.com.
source: https://news.oneseocompany.com/2023/11/19/apples-secretly-a-digital-advertising-giant-bringing-in-tens-of-the-motley-fool_2023111952780.html
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