February 07 SEONews
Apple Says It Won’t Create a Search Engine, Here’s Why – MacRumors
Apple has no plans to compete with Google in the search engine market, according to the company’s services chief Eddy Cue.
In a declaration filed with a U.S. federal court in Washington, D.C. in December, Cue said Apple is against the idea for the following reasons:
- The development of a search engine would cost Apple “billions of dollars” and “take many years,” and this would divert investment money and employees away from “other growth areas” that the company is focused on.
- The search business is “rapidly evolving” due to artificial intelligence, so it would be “economically risky” for Apple to create a search engine.
- In order to create a “viable” search engine business, Apple would be required to “sell targeted advertising,” which is “not a core business” for the company and would go against its “longstanding privacy commitments.”
- Apple does not have enough “specialized professionals” and “operational infrastructure” needed to build and run a successful search engine business.
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The post Apple Says It Won’t Create a Search Engine, Here’s Why – MacRumors first appeared on One SEO Company News.
source: https://news.oneseocompany.com/2025/02/07/apple-says-it-wont-create-a-search-engine-heres-why-macrumors_2025020760092.html
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