Apple says it isn’t building a search engine, and I support that – Pocket-lint
Summary
- Apple says it doesn’t plan to build a search engine to compete with Google.
- It claims the project would be difficult and expensive.
- My own view is that an Apple engine probably wouldn’t work well, and would potentially compromise the company’s products and ethics.
Apple recently chose to speak on behalf of Google — one of its main rivals — in the penalty phase of an antitrust case brought by the US Department of Justice. That might seem strange at first, until you realize that in 2022 alone, Google paid Apple roughly $20 billion to remain the default search engine in Safari, the web browser preloaded on iPhones, iPads, and Macs. It wants to keep that cash flowing — regardless of whether it’s fair to competing search engines like DuckDuckGo.
Interestingly, Apple’s intervention included a spiel from Senior Vice President of Services, Eddy Cue, on why the company wouldn’t build a competing search engine of its own. I’m in total agreement that Apple shouldn’t dip its…
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source: https://news.oneseocompany.com/2025/01/13/apple-says-it-isnt-building-a-search-engine-and-i-support-that-pocket-lint_2025011359818.html
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