Apple rules out creating its search engine: Here’s why – Tech Edition
Apple‘s senior vice president of services, Eddy Cue, has revealed why the tech giant won’t build its search engine to rival Google. In a recent motion filed with the Department of Justice (DOJ) on December 18, Cue stated that creating a search engine would cost billions of dollars and take many years to develop. The motion is part of Apple’s effort to participate in the penalty phase of the DOJ’s antitrust case against Google. This case could significantly impact Apple’s lucrative deal with Google, which brings in as much as $20 billion annually.
The cost of breaking ties with Google
The DOJ’s case against Google centres around its dominance in general-purpose search engines, which the government claims stifles competition. One key point of contention is Google’s exclusive agreement to remain the default search engine on Apple’s Safari browser. The DOJ and Google have tentatively discussed changes to this arrangement, with Google proposing a three-year ban on long-term exclusivity…
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source: https://news.oneseocompany.com/2024/12/28/apple-rules-out-creating-its-search-engine-heres-why-tech-edition_2024122859692.html
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