Apple Reportedly Has Ingredients to Create its Own Search Engine – CNET
Apple has all the elements to create its own search engine for its devices should it decide to end its reliance on Google, according to a new report.
Google has been the iPhone’s default search engine for more than a decade, with the web giant reportedly paying Apple between $8 billion and $12 billion each year as part of the deal. But the deal is complicated by US government charges that Google maintains a monopoly in online search and online ad sales.
As lucrative as that deal is, Apple could do better, argues Bloomberg’s Mark Gurman in his Power On newsletter Sunday. If Apple were to launch its own search engine, the advertising revenue it could generate would likely rival the stream of money that comes from the Apple Watch market, he said.
While calling such a move a “long shot,” Gurman points out that Apple has already provided a glimpse of what such an offering would look like, having already built search engines into services such as App Store, Maps, Apple TV and News.
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source: https://news.oneseocompany.com/2023/10/01/apple-reportedly-has-ingredients-to-create-its-own-search-engine-cnet_2023100150802.html
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