Apple Pushing to Launch Search Engine to Rival Google – MacRumors
Apple is working on an online search engine to rival Google amid wider improvements to Spotlight search, according to a recent report from The Information.
The report explains that Apple’s work on search technology is facing setbacks amid a loss of talent to Google. In 2018, Apple sought to bolster development of its own web search engine by buying machine learning startup Laserlike, which was founded by three former Google search engineers. The company’s technology recommended websites based on a user’s interests and browsing history. Now, Laserlike’s founders have reportedly returned to Google.
Apple’s search team is believed to contain at least 200 employees and powers the technology behind Spotlight, Siri Suggestions, and answers provided by Siri. The team is still at least four years away from launching an outright replacement to Google search, according to one person involved with the team speaking to The Information. While Google pays Apple around $15 billion per year to stay…
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source: https://news.oneseocompany.com/2022/12/19/apple-pushing-to-launch-search-engine-to-rival-google-macrumors_2022121937801.html
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