Apple Podcasts is auto-tagging episodes with topics – Podnews
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Bumper’s Dan Misener has discovered that Apple Podcasts is quietly tagging individual podcast episodes by topic. The topics are used to help Apple’s search engine; and are linked to Wikipedia pages and Wikidata identifiers.
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Exclusive: Apple’s topic tags are invisible to humans, and hide in the Apple Podcasts web code – until now. Podnews has built an Apple Podcasts episode topic viewer to let you see what topics Apple has chosen for podcast episodes. (Give it a go!)
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First look: Acast has just announced Keyword Targeting, a way for advertisers to target topics and keywords they wish to advertise next to. The tool joins Conversational Targeting, which matches podcast content with the IAB’s content taxonomy.
Read Full Story: https://news.google.com/__i/rss/rd/articles/CBMiMWh0dHBzOi8vcG9kbmV3cy5uZXQvdXBkYXRlL2FwcGxlLXBvZGNhc3RzLXRhZ2dpbmfSAQA?oc=5
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source: https://news.oneseocompany.com/2022/11/15/apple-podcasts-is-auto-tagging-episodes-with-topics-podnews_2022111535776.html
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