Apple Losing Talent to Google Amid Push to Improve Spotlight and Launch Search Engine – MacRumors
Apple is seeking to improve Spotlight search, but is still years away from launching a search engine to rival Google, according to The Information.
The paywalled report explains that Apple’s search technology faces a setback amid loss of talent to Google. In 2018, Apple sought to bolster development of a web search engine by buying machine learning startup Laserlike, which was founded by three former Google search engineers. The company’s technology recommended websites based on a user’s interests and browsing history. Now, Laserlike’s founders have reportedly returned to Google.
Apple’s search team is believed to contain at least 200 employees and powers the technology behind Spotlight, Siri Suggestions, and answers provided by Siri. The company is still at least four years away from launching a replacement to Google search, according to one person involved with the team speaking to The Information. While Google pays Apple around $15 billion per year to stay as the default search…
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source: https://news.oneseocompany.com/2022/11/11/apple-losing-talent-to-google-amid-push-to-improve-spotlight-and-launch-search-engine-macrumors_2022111135562.html
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