Apple losing Google’s $20B+ would be just a blip in its Services trajectory – 9to5Mac
Google has for years made billions of dollars worth of payments to Apple in return for being the default search engine on Apple devices. A court ruling yesterday appears to have declared those payments illegal under antitrust law.
But while that would be a setback to the company’s impressive Services revenue, in the scheme of things it wouldn’t amount to much more than a blip …
Google’s $20B+ annual payment to Apple
If you carry out a web search by typing your query into the integrated Safari bar, that search will (unless you manually changed the default) be carried out on Google. That’s because Google pays Apple a multi-billion dollar sum each year for the privilege.
That’s a great deal for Google, because it gets a huge amount of its search traffic from Apple users, and thus the ability to place ads in front of them. Apple customers are also a particularly valuable demographic for advertisers, thanks to the fact that they have higher than average incomes.
It’s also a great deal…
The post Apple losing Google’s $20B+ would be just a blip in its Services trajectory – 9to5Mac first appeared on One SEO Company News.
source: https://news.oneseocompany.com/2024/08/06/apple-losing-googles-20b-would-be-just-a-blip-in-its-services-trajectory-9to5mac_2024080657914.html
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