Apple is reportedly developing its own search engine to take on Google – PC World New Zealand
A new report from The Information (via 9to5Mac) explores Apple’s ongoing project to develop in-house search capabilities but paints a gloomy picture regarding the launch of a direct rival to Google search.
According to the report’s sources, an Apple search engine, if it launches at all, cannot realistically happen within the next four years.
Apple’s search plan was boosted in 2018 by the acquisition of the news/recommendation startup Laserlike, which was founded by three former Google search employees.
At the time, the project was a significant one for Cupertino, with Laserlike co-founder Srinivasan Venkatachary occupying a senior role in a search-focused team numbering at least 200 employees–and this was separate from, and in addition to, the team in charge of search on the App Store.
But The Information reveals that all three Laserlike founders have since returned to Google, dealing a potential blow to the Apple team quietly developing search capabilities that might compete…
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source: https://news.oneseocompany.com/2022/11/19/apple-is-reportedly-developing-its-own-search-engine-to-take-on-google-pc-world-new-zealand_2022111936093.html
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