Apple Fined €8 Million for App Store Ad Personalization in France … – CPO Magazine
France remains active in issuing direct fines to tech companies under the terms of its French Data Protection Act, circumventing the usually laborious and contentious General Data Protection Regulation (GDPR) process. This time it has hit Apple’s App Store with a fine of 8 million over its ad personalization practices, taking it to task for not properly collecting consent and making the process of opting out too indirect.
The fine applies to version 14.6 of iOS, which was released in late May 2021 and was updated in July of that year. The Apple Developer website indicates that about 18% of all iPhones continue to use iOS 14 or an earlier version.
iOS ad personalization failed to meet French data protection standards prior to mid-2021
Article 82 of the French Data Protection Act requires that consent must be obtained before identifiers for ad personalization purposes can be deposited or written onto a device. Apple fell afoul of the law by placing these App Store identifiers by…
The post Apple Fined 8 Million for App Store Ad Personalization in France … – CPO Magazine first appeared on SEO, Marketing and Social News | OneSEOCompany.com.
source: https://news.oneseocompany.com/2023/01/11/apple-fined-8-million-for-app-store-ad-personalization-in-france-cpo-magazine_2023011139098.html
Your content is great. However, if any of the content contained herein violates any rights of yours, including those of copyright, please contact us immediately by e-mail at media[@]kissrpr.com.