Apple explains why it will never build a search engine – Mashable
Apple has no plans whatsoever in making its own version of Google.
It’s not clear if anyone even really wanted such a thing, but if they did, they got bad news this week. Reuters spotted a federal court declaration filed by Apple in D.C. on Monday, and MacRumors honed in on some interesting nuggets. In particular, Apple senior VP of services Eddy Cue laid out in clear terms why Apple isn’t interested in creating its own search engine:
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It would be very expensive
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The recent and growing injection of AI into search has made the business more uncertain than ever
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Apple doesn’t want to sell targeted advertising, as it would conflict with its stated privacy policies
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Apple simply doesn’t have the people or infrastructure to pull it off
SEE ALSO: Apple reportedly working on a smart doorbell with Face ID
There’s also another very sensible reason why Apple won’t develop its own search engine: Google pays Apple a lot of money to make Google the default search engine on Apple’s Safari…
The post Apple explains why it will never build a search engine – Mashable first appeared on One SEO Company News.
source: https://news.oneseocompany.com/2024/12/26/apple-explains-why-it-will-never-build-a-search-engine-mashable_2024122659669.html
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