App advertisers can now use App campaigns for engagement without implementing deep links – Search Engine Land
App advertisers are no longer required to implement deep linking to run App campaigns for engagement, Google Ads announced Monday. As a new option, advertisers can select “Set to app homepage” during ad group creation to direct users to the app homepage.
Why we care
Implementing deep links typically means getting developer support, which may be a limited resource in your organization. This new option enables app advertisers to utilize App campaigns for engagement without having to request that support, which may mean that your campaign can get off the ground faster. Deep linking, however, remains useful as it enables this ad type to take users to a specific part of your app, which may translate to better conversion rates than simply sending them to the app homepage.
More on App campaigns for engagement
- App campaigns for engagement are designed to target an app’s existing users to bring them back to the app and foster loyalty and engagement.
- To use this campaign type, advertisers…
Read Full Story: https://searchengineland.com/app-advertisers-can-now-use-app-campaigns-for-engagement-without-implementing-deep-links-375508
The post App advertisers can now use App campaigns for engagement without implementing deep links – Search Engine Land first appeared on SEO, Marketing and Social News | OneSEOCompany.com.
source: https://news.oneseocompany.com/2021/10/25/app-advertisers-can-now-use-app-campaigns-for-engagement-without-implementing-deep-links-search-engine-land_202110257439.html
Your content is great. However, if any of the content contained herein violates any rights of yours, including those of copyright, please contact us immediately by e-mail at media[@]kissrpr.com.