Apartments.com Launches New Marketing Campaign Focused on Changing Consumer Rental Behavior Post-Pandemic – Business Wire
WASHINGTON–(BUSINESS WIRE)–Apartments.com, a CoStar Group brand (NASDAQ: CSGP) recently released the first in a series of new TV spots as part the company’s 2022 marketing campaign. The new campaign – developed in partnership with Rubin Postaer and Associates– gets to the heart of what matters most to renters, as many prepare to make their first move in the wake of the COVID-19 pandemic.
“This further affirms our continued marketing investment in streaming and emerging media platforms.”
Jeff Goldblum returns for an eighth year as Apartminternet Founder Brad Bellflower, a quixotic futurist who will go to seemingly any length to make Apartments.com “the place to find a place.” The clever creative leans into cultural headline news themes, as evidenced by the spot entitled “Billionaires in Space.” It also touches upon personally relevant topics, such as parenthood with “Test” or “Cathouse,” for pet parents.
In an effort to ensure the creative resonates with renters and…
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source: https://news.oneseocompany.com/2022/04/20/apartmentscom-launches-new-marketing-campaign-focused-on-changing-consumer-rental-behavior-post-pandemic-business-wire_2022042018231.html
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