Analytics Company Says Sponsored Google Search Returns Driving … – Claims Journal
National law firms are investing $10 million to $12 million annually to direct Google searches to websites that they control in an effort to find new clients to file lawsuits against insurance companies, according to 4Warn, a New Hampshire-based data analytics company.
Joseph Petrelli, co-founder of 4Warn, says that the surge in new litigation created by search-engine optimization techniques led directly to the insolvency of several Florida insurance carriers. His company provides consulting services to insurers to mitigate against what Petrelli calls “technology enabled claims instigation.”
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Petrelli said his company searched for patterns after purchasing from Google a database with trillions of search engine results related to insurance. He and 4Warn cofounder Ted Kozikowski presented their findings…
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source: https://news.oneseocompany.com/2023/07/05/analytics-company-says-sponsored-google-search-returns-driving-claims-journal_2023070547195.html
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