Analysis Finds Meat Shoppers Seek Cooking Inspiration from Digital Sources – PR Newswire

WASHINGTON, March 8, 2022 /PRNewswire/ — The 17th annual Power of Meat report released today reveals nearly all American households (98.5%) purchase meat, a trend supported by an increase in volume sales (up 3.9% for all meat compared to pre-pandemic levels). This increase is due, in part, to several grocery shopper trends resulting from the COVID-19 pandemic, including increased home cooking, record-high online shopping, and a shift to digital sources for recipe inspiration.

“The Power of Meat shows Americans continue to count on meat’s taste, quality, convenience, and value throughout another unusual and challenging year,” said Julie Anna Potts, president and CEO of the Meat Institute. “The Meat Institute and partners in the Protein PACT for the People, Animals and Climate of Tomorrow will continue to deliver information and innovation for the 98.5% of American households that purchase meat, continuously working to support healthy families, healthy communities, healthy animals,…

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