An SEO’s guide to understanding large language models (LLMs) – Search Engine Land

Should I use large language models for keyword research? Can these models think? Is ChatGPT my friend?

If you’ve been asking yourself these questions, this guide is for you.

This article covers what SEOs need to know about large language models, natural language processing and everything in between.

Large language models, natural language processing and more in simple terms

There are two ways to get a person to do something – tell them to do it or hope they do it themselves.

When it comes to computer science, programming is telling the robot to do it, while machine learning is hoping they do it themself. The former is supervised machine learning, and the latter is unsupervised machine learning.

Natural language processing (NLP) is a way to break down the text into numbers and then analyze it using computers.

Computers analyze patterns in words and, as they get more advanced, in the relationships between the words.

An unsupervised natural language machine learning model can be…

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The post An SEO’s guide to understanding large language models (LLMs) – Search Engine Land first appeared on SEO, Marketing and Social News | OneSEOCompany.com.

source: https://news.oneseocompany.com/2023/05/08/an-seos-guide-to-understanding-large-language-models-llms-search-engine-land_2023050844582.html

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