An SEO guide to nofollow, UGC and sponsored links – Search Engine Land

Internal and external links are essential topics every SEO must learn.

Links send users to external sites or can be used internally to keep people on your site and help search engines find more of your pages.

Over time, you’ll find links that you want to “explain” to search engines, such as:

• Sponsored links.
• User-generated content (UGC) links.
• Nofollow links.

Using these attributes properly gives you greater control over how search engines identify and categorize certain links. Learn how to master all three of these values to “qualify” the links on your site.

Regular links vs. nofollow, UGC and sponsored links

Regular links are created using simple HTML, such as:

<a href="https://searchengineland.com">Search Engine Land</a>

If you have this “regular” link on your site, you can expect Google to follow the link and parse the page without qualifiers. It’s a standard link that Google will make its own judgment on.

Let’s assume you have user-generated links but can’t handle…

Read Full Story: https://news.google.com/rss/articles/CBMiSGh0dHBzOi8vc2VhcmNoZW5naW5lbGFuZC5jb20vcmVsLW5vZm9sbG93LXVnYy1zcG9uc29yZWQtbGlua3Mtc2VvLTQxMzUzNNIBAA?oc=5

The post An SEO guide to nofollow, UGC and sponsored links – Search Engine Land first appeared on SEO, Marketing and Social News | OneSEOCompany.com.

source: https://news.oneseocompany.com/2023/05/09/an-seo-guide-to-nofollow-ugc-and-sponsored-links-search-engine-land_2023050944630.html

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