An In-Depth Guide to App Store Optimization (ASO)

A mobile app can help you earn revenue, engage with users, and increase brand awareness.

However, millions of other apps in the app stores are trying to do the same.

With this level of competition, you need to do something special to stand out so your intended user base can easily find your app.

App store optimization is the solution.

What Is App Store Optimization?

App store optimization (ASO) is the ongoing process of improving the ranking and visibility of an app in an app store. Which makes it easier for users to discover and find it.

ASO is sometimes also called app store SEO, app search optimization, and ASO marketing.

The goal of ASO is to increase the number of downloads of an app. But it can also increase brand awareness, stimulate user engagement, and garner reviews and feedback.

The Apple App Store and Google Play are the two main app stores. But you can also perform ASO in other app stores, like the Amazon Appstore, the Samsung Galaxy Store, and the Huawei AppGallery.

Available fields and ranking factors vary across app stores. But common items to target for ASO include the following:

• App name or title
• Keywords
• App description
• Downloads
• Ratings and reviews
• Updates

Why Is ASO Important?

ASO is important because it gives you control over your app’s visibility and discoverability in increasingly competitive app stores.

As many as 82% of users discover apps by either browsing app stores or taking app recommendations provided by the app stores themselves.

This...